I found this excellent article on why being your own toughest competitor can lead to a winning product – a case study using the Apple Ipod. Worth a read. An extract:
“…what distinguishes Apple’s approach to the iPod is the frenzied pace of innovation and the size of the risks they took. In contrast, Compaq, Creative, and Archos were tentative in their steps to make their products better and more appealing to customers. They competed with each other, rather than with themselves, and thus none of them were ever pushed to radically innovate.”
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